WCO, Trademark Association to Work Together to Fight Counterfeiting
The World Customs Organization and the International Trademark Association (INTA) will partner in efforts to stop counterfeiting, the WCO said in a press release. The memorandum of understanding, signed July 14, will provide the associations "a platform to strengthen Customs…
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coordination through education and training projects, and through the exchange of information and best practices between Customs and the private sector," said the release. "The organizations will also place a strong emphasis on public education to raise awareness about the dangers of counterfeiting and its impact on the global economy, including collaboration on INTA’s public awareness initiative, the Unreal Campaign."