LightShed: Streaming ESPN May Target MVPD Subscribers as Well as Cord-Cutters
ESPN's streaming service -- also to be named ESPN -- isn't likely to cannibalize legacy MVPD subscribers, given that the streaming service will cost $30 a month, LightShed Management blogged Wednesday. It's also likely to attract a relatively small number…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
of subscribers, LightShed said, predicting that it will finish 2025 with 2 million subscribers. ESPN and Fox Corp.'s forthcoming Fox One seem to be following a similar streaming strategy of a high monthly price to avoid luring away MVPD and virtual MVPD subscribers while still offering an option for cord-cutters and cord-nevers, LightShed said. It added that the ESPN network's goal might be to get the tens of millions of MVPD subscribers who have access to ESPN to watch via the ESPN app instead of via their MVPD, which could open the door to more targeted advertising and engaging with viewers beyond just live games.