T-Mobile Invests in Advertising Businesses
T-Mobile is going deep in the advertising space. The carrier completed its buy of digital-out-of-home ad company Vistar Media for $600 million (see 2501130044), T-Mobile said Wednesday. T-Mobile also announced the acquisition of advertising company Blis for about $175 million…
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in cash. Vistar works with other companies to place ads on digital screens, including on billboards and at bus stops. “As one of the largest advertisers in the U.S., T-Mobile manages complex campaigns across multiple business units and products,” said Vinayak Hegde, T-Mobile's consumer chief marketing officer. “That means we need ad solutions that are both consumer-friendly and capable of delivering results at scale.”