Analyst: Cable Spinoff Could Help Comcast Make Peacock Flourish
News and sports content could push Comcast's Peacock penetration and usage "into Netflix territory," nScreenMedia's Colin Dixon blogged Sunday. Comcast's planned spinoff of most of its cable networks (see 2411200001) means that rather than trying to balance maintaining cable's popularity…
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with Peacock's growth and usage, Comcast can put its full weight behind Peacock, he wrote. In addition, Comcast can put all its licensed sports content on Peacock and use its production capabilities to make streaming those sports better than watching them on linear TV, added Dixon. Moreover, NBC News also could become more fully integrated with Peacock. He wrote that Peacock's mobile experience should make news more prominent, as people choose smartphones first for breaking news.