Analyst Expects Growth for Loads on Ad-Supported Streaming
Low ad loads is one of the reasons streaming TV services are growing their prime-time viewing, but expect more ads once streamers shift their focus from growth to profitability, nScreenMedia's Colin Dixon blogged Sunday. Cable averages 15 to 18 minutes…
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of ads per hour, while advertising VOD like Disney+ Basic and Tubi average closer to four to five minutes per hour, Dixon said.