S&P Predicting Down Year for WBD
A weak first half of 2024 in linear TV points to Warner Bros. Discovery likely finishing the year with revenue down, S&P said Friday. Linear faces a challenging advertising environment and ongoing subscriber losses, it said. WBD's potential loss of…
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NBA broadcast TV rights after the 2024-2025 season could add to linear challenges, it said. Netflix and Amazon are positioned as streaming market leaders, it said, with legacy media companies competing to be the third, fourth or fifth service consumers subscribe to. "This presents a significant challenge for WBD and its peers as they all need to scale their [streaming] businesses to meaningfully offset declines in linear."