TV Spending in US Down $2 Billion in 2023: nScreenMedia
TV revenue in the U.S. dropped $2 billion last year, to $220.9 billion, nScreenMedia's Colin Dixon blogged Monday. Revenue from traditional pay TV and advertising was lower, while virtual multichannel video programming distributors, subscription VOD and connected TV ads were…
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up. He said disc sales and rentals continued falling while digital rentals and sales saw a slight gain. At the end of 2022, 70% of U.S. TV revenue came from traditional pay TV, disc sales and rentals, and traditional TV ads, but their combined share dropped to 64% in 2023, Dixon said.