Eavesdropping Devices for Targeted Ads Make Questionable Financial Sense: Kapersky
The economics of marketers supposedly listening in on private conversations via users' smart devices and then targeting those individuals with ads don't hold up, cybersecurity services firm Kapersky blogged Tuesday. Clients would have to spend too much annually on individual…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
users, it said. In addition, it said constantly analyzing audio streams from millions of users would need massive computing power "and be financial folly." But the economic case might be different for devices that already listen to voice commands, such as smart speakers or smartphones with voice assistants permanently on, it said.