NPR Calls for Real World Interference Tests for Geo-Targeted Radio
The FCC should make any approval of geo-targeted radio contingent on real-world interference testing, said NPR in a call with an aide to Commissioner Geoffrey Starks Friday, according to an ex parte filing posted in docket 20-401 Tuesday. NPR has…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
previously raised interference concerns about the geo-targeted radio technology (see 2206070049), which would use numerous FM boosters to broadcast targeted content --such as ads -- in small areas within a market. Whether the agency permits the technology through a rule change or a waiver process, the FCC needs evidence that the technology “is not likely to cause noticeable interference in multiple commercially viable scenarios,” NPR said.