More Streaming Service Bundles Coming: Media Institute
Audience measurement metrics for streaming video need to figure out how to gauge "stickiness," such as measuring viewers returning to a platform frequently, the Media Institute said in a report Wednesday. It predicted increased bundling of streaming service offerings, with…
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bundles' attractiveness to depend on strong marketing and resources. The report said the NFL possibly moving its Sunday Ticket package to a streaming service could lead to other sports leagues migrating from traditional MVPDs to streaming platforms. It said ad-supported VOD services are rapidly growing viewers, but they also face a sizable percentage of potential subscribers uninterested in any service featuring ads.