Microsoft Selected as Netflix AVOD Tech, Sales ‘Partner’
Netflix picked Microsoft as its “global advertising technology and sales partner,” as it works to launch the ad-supported streaming tier it announced in April (see 2204200002), blogged Chief Operating and Product Officer Greg Peters Wednesday. “Microsoft has the proven ability…
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to support all our advertising needs as we work together to build a new ad-supported offering,” said Peters. “It’s very early days and we have much to work through,” but the long-term goal is “more choice for consumers and a premium, better-than-linear TV brand experience for advertisers,” said Peters. Terms of the arrangement with Microsoft weren’t disclosed. Netflix reports Q2 results Tuesday.