International Trade Today is a Warren News publication.

‘Zero Trust With Zero Exceptions’ Ad Campaign Debuts From Palo Alto

Palo Alto Networks enlisted X-Files actress Gillian Anderson to star in a "Zero Trust with Zero Exceptions" ad campaign aimed at bringing “everyday cyber risks to the forefront of public awareness,” said the cybersecurity company Monday. “With the world working…

Sign up for a free preview to unlock the rest of this article

If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.

from anywhere, using applications that are hosted in multiple clouds or data centers, the cyber attack surface has expanded significantly," said Palo Alto CEO Nikesh Arora. "The first generation of zero trust cybersecurity solutions can't keep up and are inconsistent. With this campaign we sought to highlight the urgency around cybersecurity.” The campaign debuts this week and will run across digital media for the next year.