Streaming Shifts Toward Smart TVs: Parks
Twenty-seven percent of U.S. broadband subscribers listed a Samsung Tizen smart TV as their primary device for viewing video in Q3, Parks Associates reported, saying smart TVs will become the default streaming platform in U.S. households this year. 2022 will…
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see more content partnerships and service acquisitions among providers and manufacturers, said analyst Eric Sorensen. Service and content providers will adapt their business models to address higher churn, which rose 5.5% to 45% for subscription VOD services last year, he said Tuesday.