Premium Cinema Drove Oct. Box Office: Analyst
The top 10 films showing at North American theaters last weekend had sales of $92.8 million, 1.5% above the same weekend in 2019, led by Dune at $40.1 million, Colliers analyst Steven Frankel wrote investors Monday. He noted a “clear…
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sign of shift to premium viewing experiences,” with Dolby, Imax and house brands generating half of the weekend’s domestic box office; Imax pulled in $9 million. Imax said it set a new global October record at $100 million, surpassing the previous record of $84 million in 2013, with one weekend left.