Intelligent Content Discovery Key for Viewers: Parks
About four in 10 over-the-top video watchers access services based on specific content that’s available, said Parks Associates Tuesday. "Content is key to OTT success," and a perceptive and intelligent content discovery strategy is a key differentiator in attracting, engaging…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
and retaining subscribers, said analyst Paul Erickson. The inability to find relevant content is a top reason consumers leave a service, Erickson said.