Online Piracy Rakes in $1.34B a Year From Advertisers: Study
Propping up the online pirating of TV shows, movies, games and live events is an estimated $1.34 billion in annual revenue from ads on websites and illicit streaming apps, said a report Thursday by Digital Citizens Alliance and White Bullet.…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
It said website advertising dominates, getting about $1.1 billion of that, though apps appear to be more profitable and are growing rapidly. When combined with subscription revenue, piracy platform operators generate an estimated $2.34 billion revenue annually, it said. The study said major Fortune 500 brands paid pirate operators an estimated $100 million last year, and 25% of ads on piracy apps are from well-known companies. It said big brands have made a concerted effort in the past eight years to stop their ads from showing up on illicit websites.