TV Ad Campaign Debuts to Promote Web Accessibility for Disabled
“We Are UnStoppable” is the theme of an eight-week, 60-second TV ad campaign that debuted Monday in U.S. markets to promote website accessibility for the disabled, said accessiBe. "Despite web accessibility being a critical topic, especially as people continue to…
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do almost everything online, conversations around it have not yet entered the mainstream TV world,” said CEO Shir Ekerling. “We believe this has to change.” People with disabilities "probably can't use your website," says a narrator in the spot. We found that many telecom and tech associations' websites are accessible, yet some need further improvements.