Planners See Virtual, Hybrid Events as New Norm: Study
A spring survey of 500 event planners by Mediasite Events and BizBash indicated hybrid events will be a “new norm,” they said Thursday. Three-quarters of planners expect to replace in-person events with virtual equivalents in 2021 and beyond; 40% are…
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planning for hybrid events combining both. That compares with a 2019 survey where 33% didn’t use any form of video for events. Challenges loom, said the study. After a year of videoconferencing calls, “screen fatigue is real,” said Mediasite. When asked to identify top areas of frustration with hybrid events, 61% of respondents said it's “lack of attendee engagement.”