Vizio Touts ‘Significant Milestone’ for Project OAR Consortium
Vizio surpassed 11.2 million addressable TVs across the U.S. that enable “frame-accurate dynamic ad insertion,” it said Wednesday. It's a “significant milestone” for members of Project OAR, the addressable ad consortium that Vizio founded in 2018 with top TV media…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
companies (see 1903130054), Vizio said. Vizio’s Inscape automatic content recognition technology is the keystone of the consortium’s Open Addressable Ready standard for targeted advertising via connected TVs.