COVID-19 Fueled 12% Mobile Gamer Rise: IDC
More than six in 10 mobile gamers increased gameplay during lockdowns, and 75% of the heightened activity is expected to remain two years after the pandemic subsides, reported IDC Tuesday. It teamed with LoopMe to canvass 3,850 smartphone users in…
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Brazil, Germany, Japan, Singapore, the U.K. and U.S. in April, finding 6% of current mobile gamers didn't play pre-pandemic. “These new gamers appeared to skew male and a few years younger in age than the broader base of pre-pandemic mobile gamers,” said the companies. They estimate the global base of mobile gamers jumped 12% last year, reaching 2.25 billion. “Mobile gaming activity tended to increase more in the countries with the highest COVID-19 death rates,” said IDC analyst Lewis Ward. “Gamers in these same countries expected a larger pullback in gaming once the pandemic has subsided.”