Connected TV Viewing Leveled Off After Pandemic Spike: LRG
Connected TV viewing leveled off after being “pulled forward” due to COVID-19 in 2020, reported Leichtman Research Group Friday. Some 39% of adults in U.S. TV households watch video daily on an internet-connected TV, vs. 40% in 2020 and 31%…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
in 2019. Just over a third of pay-TV subscribers watch video daily via a connected TV vs. 50% of non-pay-TV viewers. Some 43% of TVs in U.S. households are smart models, up from 32% two years ago. Fifty-five percent of TV households have at least one stand-alone streaming device, vs. 49% in 2019. Households with at least one connected TV device inched up to 82% from 80% last year and 74% in 2019. The April-May survey was of 1,250 consumers online and about 750 via phone.