Prices 'a Major Barrier to Smart Home Adoption': Parks
Of the 42% of U.S. broadband household that don’t own or plan to buy a smart home device, 17% say they would likely buy a cheaper one, reported Parks Associates Monday. "Price is a major barrier to smart home adoption,…
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especially among younger heads of household," said analyst Patrice Samuels. More than 50% of broadband customers who don’t own or intend to purchase a smart home device say they don’t see benefits. "Familiarity with devices is increasing, but value perception is not,” she said.