NY AG Recommends COVID-19 Tracing Apps Not Use Data for Ad Targeting
Apple and Google should bar third-party contact tracing apps from using data for targeted advertising, New York Attorney General Letitia James (D) wrote the companies Monday (see 2004170060). She also recommended the apps be prohibited from using data to identify…
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anonymous users and be required to delete data “on a rolling, 14-day basis.” The measures will help protect consumer data and ensure appropriate collection, she said. The companies didn’t comment.