US Mobile Data Rose 75% During Start of Lockdowns, NPD Reports
Smartphone data consumption spiked during the first month of the U.S. COVID-19 pandemic, rising 75% in March from the same month on 2019, reported NPD Tuesday. Mobile hot spot usage rose 25%. As network capacity becomes “increasingly stretched,” more consumers…
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use mobile hot spots for “additional connectivity,” it said. “Add into the mix that carriers have opened up more hotspot allowances, and we expect the numbers of people adopting hotspot usage on their devices to increase even more.” Video was 70% of traffic: Smartphone users with a screen size 5.5 inches or larger consume 53% more data on average than those with smaller screens.