Comedies, News Most Watched, as Viewing Rises During COVID-19, Surveys Show
Some 80% of U.S. consumers are watching more TV and online video since the start of COVID-19 social distancing, said a Comcast survey. Thirty-two percent watch “a couple hours more per week,” 22% one-two hours per day more, and a…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
quarter are watching two hours-plus more daily. Among the most viewed are news (49%), comedies (48%) and dramas (41%). On types of advertisements they are open to seeing now, consumers said those from food and beverage (51%), financial (28%) and technology (24%) companies. More than half said brands should incorporate messaging on COVID-19 into their ads “if it is tasteful.” Also Tuesday, Parks Associates said that 6 million more U.S. broadband households subscribed to an over-the-top video service since Q1 2019. Three-quarters of households now subscribe. The most popular shows during the period were Netflix’s Ozark, Money Heist and Tiger King; Parasite was the most popular movie. Parks cited Reelgood data indicating a shift to comedies among its 4.8 million OTT users.