Smartphones, E-Commerce Prompt Bose to Close All US Physical Stores
Bose is closing its remaining 119 retail stores in North America, Japan and Australia over the next several months, a spokesperson emailed Thursday, citing the “dramatic shift to online shopping in specific markets.” It will continue to operate 130-plus stores…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
elsewhere, she said. The audio industry shift to smartphones as source devices and headphones as personal speakers was a driving force behind the decision. “Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems,” said Colette Burke, vice president-global sales. “At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it -- and we’re doing the same thing now.” It said “as smartphones changed the industry, the company’s focus turned to mobile, Bluetooth, and Wi-Fi solutions.” Its products are largely bought through e-commerce, including Bose.com.