Gracenote Says Big Streaming Catalogs Creating 'Discoverability Challenges'
Streaming service catalogs averaging 40,000 TV episodes and movies create “discoverability challenges,” said Gracenote, launching a video identification system Thursday to streamline the process for distributing content to over-the-top services, smart-device makers, and cable and satellite-TV providers. Citing the “massive…
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growth cycle” of the entertainment industry as new services, platforms and devices look for additional content, more descriptive metadata and universal identifiers are needed so viewers can easily search, including via voice assistants, said the company. Studios and networks can register content with the Nielsen unit.