On-Demand Viewing Rising in Key European Markets, IHS Reports
Viewers in Europe’s five largest markets -- France, Germany, Italy, Spain and the U.K. -- watched on average two more hours a month of on-demand content in 2017 than the previous year, said IHS Markit Monday. Linear TV viewing time…
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declined, as did time-shifted viewing on personal video recorders. “With the increasing volume of consumption moving away from traditional linear broadcast, monetization of on-demand and time-shifted viewing remains a key concern, as ad-insertion and tracking technology has been slow to keep up,” said IHS. The increasing shift to over-the-top consumption “signals the need for pay TV operators to act quickly,” it said. “Leading operators are already enhancing their current propositions and embracing OTT, to ensure they capture some of the time spent on other devices and services.”