Number of US Consumers Using Only SVOD Services On the Rise, Says NPD
Though most U.S. consumers continue to view video content in a “variety” of physical and digital formats, more use only subscription VOD services, said NPD Tuesday. It estimates 17 percent relied solely on SVOD services to view video content in…
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the 12 months ending in March, up six points from 2017. Twenty-four percent rely only on “transactional methods,” renting and buying videos on physical discs or in digital formats, and 32 percent use a “combination of transactional and subscription video,” it said. Among SVOD consumers, 40 percent subscribe to one service, 37 percent to two, and 24 percent to three-plus.