Discovery to Launch PGA Streaming Service as Part of Rights Deal
Discovery is spending $2 billion for global PGA Tour rights across all platforms outside the U.S. starting in 2019 and running through 2030, it said Monday. It said its PGA Tour deal will include live linear rights and creation of…
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a dedicated, PGA Tour-branded streaming service. The programmer said it will televise PGA Tour events on its various pay-TV and free-to-air channels, and on digital and short-form platforms. The company said it anticipates sublicensing the rights, plus advertising, affiliate and digital subscription revenue. The deal "really solidifies [Discovery] as a global content player," Wells Fargo analyst Marci Ryvicker wrote investors.