Subscription VOD Big 3 Original Spending to Hit $10 Billion in 2022, TDG Says
Subscription VOD services Amazon Prime, Hulu and Netflix combined are expected to be spending $10 billion annually by 2022 on producing original content, The Diffusion Group said Tuesday. TDG said original content is "extremely important" to retaining subscribers, with 62…
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percent of Netflix subscribers considering originals critical or very important to their decision to keep Netflix. It said with studios pulling their most compelling content from the big three SVODs, a strong schedule of original content becomes increasingly necessary.