Ad-Supported TV Watching Must Become More Compelling, nScreenMedia Says
The advertising-supported video experience needs to be more compelling to compete with ad-free services like Netflix, with the TV industry trying out approaches such as addressability -- different TVs tuned to the same channel at the same time receiving different…
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targeted ads -- and cross-screen ad platforms, nScreenMedia analyst Colin Dixon blogged Monday. Change is coming fast enough to slow the shift of audiences to ad-free viewing, he said.