Video Ad Spending on Mobile Exceeded Display Ads for First Time, IAB Reports
U.S. digital advertising revenue grew 23 percent year on year in first half 2017 to $40.1 billion, the Interactive Advertising Bureau reported Wednesday. Mobile had 54 percent at $21.7 billion, from $15.5 billion in the comparable 2016 frame and $8.2…
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billion in the first six months of 2015, it said. Total digital video, including mobile and desktop, rose to $5.2 billion in first-half 2017, up 36 percent, with video on mobile ad spending ($2.6 billion) overtaking video on display ads.