'Surprisingly Large' SVOD Use Variations Among Big Cities, nScreenMedia Says
Among major U.S. cities, variation in video usage is "surprisingly large," with subscription VOD penetration varying by 20 percentage points between the highest- and lowest-using cities, nScreenMedia analyst Colin Dixon blogged Wednesday. Citing Q1 Nielsen data, he said 68 percent…
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of Seattle homes use SVOD, topping the rankings, compared with 48 percent of Cleveland homes at the bottom. He said smart TV ownership varies less, ranging from 37 to 27 percent.