HD HDR ‘Very Interesting Proposition’ for Older Catalog, Says Disney Technologist
On Disney backing high dynamic range for use with 1080p rather than 4K, it's a viable strategy for its legacy titles, Sam Johnson, Disney U.K. senior manager-technology and systems, told a MESA (Media & Entertainment Services Alliance) Europe conference Wednesday…
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in London. “A lot of hardware companies are looking at HDR, but not just 4K HDR as a value-added product.” HDR content with 4K resolution “costs a lot to create, so looking at HD HDR as a potential standard, touted as Advanced HDR, is going to be a very interesting proposition,” he said. Johnson emphasized the company believes 4K HDR is “here to stay,” and “we can now bookmark it as part of the standards.” Disney, a founding member of the UHD Alliance, worries “there is definitely a lack of standardization that potentially hinders adoption” of HDR, said Johnson. “There are a lot of HDR formats out there.” On challenges posed by diversity of HDR formats, Johnson listed HDR10, HDR10+ and Dolby Vision, and said: “We need to create different versions for them all.” The company needs to “partner up with Samsung on HDR10+” because Amazon is one of the studio’s “biggest” electronic sell-through partners, and “Amazon has said they will leverage HDR10+ as a standard” (see 1708300040), he said. “We need to know how to provide HDR10+, especially when price points are going to be the same. That’s where our frustrations lie.”