Amazon Fire TV Could Create 'Troubling' Dynamic for Apple, Says IHS
Amazon's Fire TV puts pressure on Apple and Google, IHS reported. The device “is notably slower in graphics/gaming performance than the PowerVR GPU-equipped 2nd-gen Fire TV that it replaces,” said analyst Paul Erickson Thursday. Gaming performance may not have been…
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enough of a demand driver to warrant the investment in performance in the third-generation Fire TV, he said, maybe a “troubling market dynamic” for Apple’s latest streaming media player. That company is positioning high-quality gaming as one of premium features of the latest Apple TV, he said. The updated Fire TV (see 1709270069) brings “needed upgrades in capability” as a streaming device, necessary as Google and Roku raised performance, said Erickson. Support for 4K and high dynamic range are considered “baseline” for a player above entry level, he said.