Gracenote Working With Connekt, Ensequence on Smart TV Content Recognition for Interactive TV Ads
Gracenote linked with Connekt and Ensequence to bring interactive capability to linear TV advertisements and other programming, it announced Tuesday. The first company's technology identifies ads in real-time using frame-by-frame image recognition, so Connekt and Ensequence can instantaneously deliver a…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
corresponding graphical overlay. The technologies create “limitless” opportunities for TV advertising, said Kelly Abcarian, Nielsen senior vice president-product leadership. Gracenote didn't respond to questions on privacy.