AI TV Could Keep Viewers Watching Longer, nScreenMedia Analyst Says
Personalization of linear TV channels in pay-TV services has been difficult to achieve, but artificial intelligence is allowing some personalization of linear pay-TV channels delivered over IP, nScreenMedia analyst Colin Dixon blogged Sunday. ZoneTV -- which plans to launch "dynamic…
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channels” on pay-TV systems later this year (see 1707250035) -- will use AI to track viewer actions to gradually make content more customized to specific viewers, nScreenMedia said. It said a combination of AI and traditional channel programming modes should make people view longer -- an approach that also could be applied to advertising, lowering the risk people will change channels during a break.