Nine Months After Launch, DirecTV Now Completes Network Offering With CBS Add
After protracted negotiations, CBS and DirecTV Now announced Monday they have a deal for the streaming service to carry CBS programming, giving DirecTV Now subscribers access to the four major TV networks and affiliated channels. John Stankey, CEO of AT&T…
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Entertainment Group, expressed hope for a deal “down the road” when DirecTV Now launched in November (see 1611280058), and Monday’s news is a “huge positive” for the network, Wells Fargo analyst Marci Ryvicker wrote investors. The nine-month negotiations likely hinged on ancillary rights rather than rate, said Ryvicker. The deal includes Showtime, CW, Pop and CBS Sports Network, and affiliates of CBS and CW also will have the opportunity to participate, they said. Ryvicker said the agreement appears to be with just DirecTV Now, not part of a broader deal for CBS with AT&T and DirecTV, and she expects it to be similar to those DirecTV Now has with other services for a rolling five episodes vs. an entire season or library. The companies didn’t respond to questions. DirecTV customers have access to more than 120 channels, said the provider.