Hulu Users Particularly Loyal to Service Over Pay-TV Offerings, TDG Says
Hulu users' loyalty to it over traditional pay-TV tops Netflix and Amazon Prime users' and could help that service convert its subscription VOD users to Hulu Live TV subscribers, The Diffusion Group said in a news release Wednesday. TDG said…
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67 percent of Hulu users who also subscribe to a traditional pay-TV service say that, if forced to choose, they would stick with SVOD, compared with 52 percent of Netflix dual-service users and 49 percent of Amazon Prime dual-service users. TDG said Hulu, with its emphasis on broadcast and cable TV shows over movies, makes it a better substitute for live legacy pay-TV than Netflix or Amazon Prime.