Smart TVs Boosting App-Based Connected TV Market, NPD Reports
Smart TVs will reach near parity with streaming media players next year as platforms delivering apps to TVs, NPD reported Wednesday. By 2020, smart TVs will drive 48 percent of installed internet-connected TV device growth, compared with 31 percent for…
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streaming media players, with Blu-ray players and game consoles accounting for the balance, the researcher said. Mass-market adoption of 4K TV also will play a role in the growth of connected TV as nearly all 4K TVs are internet-capable, said analyst John Buffone.