AT&T Offering Rokus to Entice DirecTV Now Subscribers
AT&T is giving away Roku Premieres to new DirecTV Now subscribers, it said in a news release Thursday. The Premieres are for subscribers who prepay for two months, it said. AT&T Entertainment Group Chief Marketing Officer Brad Bentley said the…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
Roku deal is aimed at facilitating cord cutting "by eliminating up-front cost and providing [consumers with] a cost effective solution to stream the content they crave from their living room couches."