Altice Doing Global Rebranding
Altice NV will rebrand itself worldwide as Altice, with a new logo and corporate tagline -- "Together has no limits" -- as part of a new global strategy, the company said in a news release Tuesday. It said the aim…
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is "a unique, seamless and simplified experience for customers," with the new brand and logo replacing current brands at the different Altice operating companies by the end of Q2 2018. It said business-to-business brands will transition to Altice Business, while telco sub-brands in certain areas -- like media news brands such as News 12 Networks and i24News -- won't change. Altice closed on Suddenlink in 2015 and took over Cablevision -- now known as Optimum -- last year.