Don’t Take Public on ‘Wild Technological Ride’ With HDR, Cinematographer Tells SMPTE Webcast
The content industry runs the risk of endangering high dynamic range’s commercial success if it trumpets HDR just for technology’s sake and not as a storytelling vehicle, Harry Mathias, associate professor of film and digital cinema at San Jose State…
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University, told an SMPTE webinar Thursday. "You can’t simply promise an audience a wild technological ride. You have to deliver the story." Too many films lately “are being sold based on their technological content,” said the veteran cinematographer in film and TV production. He isn't seeking to “throw a monkey wrench into technological advancement.” HDR “is a good thing,” said Mathias.