Nearly Half of US 'Cordless' Population Is Millennials, GfK Survey Says
Millennials dominate the ranks of the "cordless" -- cord-cutters and those who never have subscribed to a cable, satellite or fiber optic TV service -- accounting for 43 percent of them, GfK MRI said in a news release Tuesday. About…
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30 percent of millennials are cordless, vs. 16 percent of baby boomers. Cordless millennials spend 65 percent of their viewing time with streaming video, while cordless boomers spend 56 percent of their viewing time watching live, linear, over-the-air programming, it said. The researcher said it surveys about 25,000 people in-person annually.