CDD, USPIRG Urge FTC To Examine How Lead Generation Affects Privacy, Ahead of Workshop
The FTC “needs to analyze and address how contemporary online lead generation embodies a panoply of applications and tactics to acquire, use, and often share or sell a person’s personal data,” said the Center for Digital Democracy and U.S. Public…
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Interest Research Group in comments submitted Friday to the FTC ahead of the agency’s Oct. 30 workshop on the topic (see 1507220053). Online lead generation “incorporates the use of YouTube, Facebook, Twitter, search engines, mobile phones, apps, geo-location, native advertising, email, sentiment mining, data-driven audience buying (programmatic), user ‘scoring’ methods, attribution analysis for measurement, and a network of data brokers providing instantaneous identity and other sensitive information,” they said. CDD and U.S. PIRG urged the FTC to “protect consumers from unfair, deceptive, and privacy-threatening practices that companies regularly use for online lead generation.”