Programmatic Video Ad Market Expected To Take Off in Europe, IHS/SpotX Study Says
European online video revenue rose seventeenfold between 2012 and this year, when it's expected to top $423 million, IHS and SpotX said Wednesday. By 2020, close to $2.3 billion of online ad revenue will be generated programmatically, meaning involving algorithms…
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that overlay watchers' demographic and behavioral data, with programmatic video becoming the predominant OVD ad revenue source in France, the Netherlands and the U.K., IHS said. The IHS/SpotX study said the German OVD ad market is expected to be roughly $374 million this year, putting it behind France and the U.K.; that by 2020, 54 percent of French ad revenue will come from programmatic channels; and that the Italian programmatic video market is expected to boom in 2016 and 2017.