Google Announces New Logo
Google updated its logo and branding for a “world of seamless computing across an endless number of devices and different kinds of inputs” like tap, type and talk, wrote Vice President-Product Management Tamar Yehoshua and Director-User Experience Bobby Nath in…
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a blog post Tuesday. The new logo “doesn’t simply tell you that you’re using Google, but shows you how Google is working for you,” they said. “New elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing.” Google is “bidding adieu” to the little blue “g” icon and replacing it with a four-color “G” that matches the logo, Nath and Yehoshua wrote. Google search engine users saw in Tuesday's Google Doodle an erasing of the old company logo and the painting of a new sans serif design in primary colors that's part of a broad branding redesign aimed at tying together company products. Google noted that it's changing the logo to reflect the many different family-owned platforms, apps and devices users encounter “sometimes all in a single day.” The new logo and identity family “reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens,” it said.