Match Group Buying PlentyOfFish Online Dating Service
Match and OkCupid operator Match Group said Tuesday that it agreed to buy online dating service PlentyOfFish for $575 million cash. “As more people than ever use more dating apps than ever with more frequency than ever, PlentyOfFish's addition both…
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brings new members into our family of products and deepens the lifetime relationship we have with our users across our portfolio,” Match Group CEO Sam Yagan said in a news release. Match Group’s purchase of PlentyOfFish would add an additional 3 million unique users for Match Group-owned products. Match Group parent company IAC’s brands get traffic from more than 370 million users across more than 150 brands, IAC said. The purchase is expected to close in Q4 subject to regulatory approval by Canada’s minister of industry, Match Group said.