Initiative Launched To Keep Ads Off Piracy Sites
Major advertising associations launched the Brand Integrity Program Against Piracy to help keep ads off sites that cater to piracy and the sale of counterfeit goods, a Trustworthy Accountability Group news release said Tuesday. TAG is an initiative backed by…
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the Association of National Advertisers, the American Association of Advertising Agencies and the Interactive Advertising Bureau. The co-chairmen of the International Creativity and Theft-Prevention Caucus applauded the announcement Tuesday. “With the adoption of validated tools to keep ads off pirate sites, it's incumbent upon advertisers and others in the supply chain to follow through and make use of these new technologies to cut off funding to sites that use online theft as their business model,” said Sens. Orrin Hatch, R-Utah, and Sheldon Whitehouse, D-R.I., and Reps. Bob Goodlatte, R-Va., and Adam Schiff, D-Calif., in a caucus joint release. The new program is also backed by the International AntiCounterfeiting Coalition, MPAA, RIAA, the U.S. Chamber of Commerce and other groups, the TAG release said.